Digital Advertising

Ads Succeed or Fail Before Your Viewer is Ever Conscious of It

We’ll reach your customer with a digital ad campaign they will biologically remember.

Spark the Right Emotions in Your Customers to Get the Clicks & Conversions that Grow Your Business.

Why You Should Let Us Create and Manage Your Next Digital Ad Campaign

  • We know what neural chemicals spark more sales for your online business

  • We know how to best trigger those chemicals in your ad campaign

  • We know how to convince your audience to click on your ad

  • We know how to communicate with ad-serving algorithms to serve your ad to the right person at the right time, at the right price

  • We know what times your customer is most likely to feel hungry, lonely, jealous, horny, happy, or frustrated

Run Your Digital Campaign on the Following Advertising Platforms

We can help you decide which is best for your business based on your industry, target market, business goals, and budget.

  • Google Pay-Per-click (PPC) Advertising – If they don’t click, you don’t pay. We use this campaign as a way to monitor search algorithms, customer’s buying intent, and keyword targeting for SEO.
  • Search and Display – Not an old AC/DC song, but instead, we serve display ads to niche websites we know your customer is interested in.

  • Google Shopping Network – it’s Adwords for your e-commerce products. We will get your product at the top of in-market Google searches so customers can see your pricing and product before ever clicking on your site.
  • Retargeting – A customer can migrate away from your website 3-6x before making a purchase. Retargeting ads keep you at the top of their mind.
  • Click-to-Call Tracking – When someone calls your business, we know how they found your number.
  • YouTube Video Advertising – Easily one of the most affordable + effective ways to gain mass-market awareness.

  • Programmatic Advertising – Harness the power of your data. Create hyper-targeted campaigns using first- and third-party data. Combine your data with third-party data from our trusted partners to increase the scale and precision of your campaigns.

Our Ad Network Captures 98% of Your Market

Advertise Your Business on ALL of these Cool Devices + Gadgets...

  • Desktop Computers 

  • Mobile Phones

  • Tablets 

  • Connected TV

On any of these digital channels...

  • Niche Websites your customers frequent

  • YouTube

  • Mobile Apps

  • Google Search

  • Email

  • TV – ESPN, FOX, ABC, NBC, Discovery Channel, The History Channel, HGTV, AMC, the Weather Channel, just to name a few

  • Social media – Instagram, Snapchat, Facebook, LinkedIn, and Twitter

  • Pandora Radio

Market to Your Specific Customer When They are Actively Shopping for Your Product

No matter how small or large your target audience, we can be precise about your campaign reach. Consider the following audience segment opportunities in your next campaign with us. We can target your customer based on ANY of these precise demographics:

  • Geographic location

  • Every employee who works at a company by reverse-engineering the IP addresses of that business (B2B campaigns only)

  • Household Income

  • Age + Gender

  • Education

  • Type of Family

  • In-market search history 

  • Interests

  • Past purchases they’ve made (based on their credit card history) 

  • Websites they’ve visited 

  • Services they’ve applied for

What More Can You Ask For From Your Digital Advertising Agency?

What's that!? You want sales? ROI?

How Our Process Reduces Ad Spend and Increases Your Return on Acquisition

We Measure and Optimize All Points of Your Ad Campaign and Base its Performance on Visibility, Clickability, and Convertibility

VISIBILITY

Display your ad to as many people who fit your target market at the minimal cost possible.

CLICKABILITY

We determine if your ad meets industry standards by measuring the Click-Through-Rate (CTR) of your ad.

CONVERTABILITY

ROI matters most!  We measure which ads are converting and how much your in-house cost per customer/lead acquisition (ROAS) is to justify the ad spend and make sure your business is profiting.

Utilize Our Neuromarketing Chops to Create a Digital Ad Campaign That Will Stop Scrolls, Fire Neurons, Wire Memories, and Produce High Return Results for Your Business

Yeah, these are the KPI’s we focus on when we build your ad campaigns – nobody does it quite like we do.

Frequently Asked Questions (FAQ) About Digital Advertising

Here’s how to describe it in a way that even your parents could understand: Programmatic is the marriage of two words: “programme” and “automatic”. Programmatic means using programmes or software to automate the ad management, buying, and measurement process. 

PPC stands for Pay-Per-Click and is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.

There are different types of PPC ads, but one of the most common types is the paid search ad you find on Google searches. These ads appear when people search for things online while using Google – especially when you use in-market search keywords for products and services, which typically means that they’re looking to buy at some point. 

It’s important to understand which keywords represent in-market search queries vs keywords that are merely for research and discovery purposes. 

As you’ve probably guessed, in-market search terms are far more profitable in a Google PPC campaign than research queries.

Does Flo sell insurance? 

ABSOLUTELY!  One of the best things about digital advertising is that we can track user journeys across devices, on other websites, and especially, which ad brought home the business and how much it cost to get that new customer.

Cookies, simply put, are packets of data your computer sends and receives! Computer cookies help websites keep track of your online visits and activities. How can such a tasty and harmless name seem so sci-fi? It’s not like that at all! For example, a retail site uses cookies to make sure items stay in your cart instead of emptying down to 0 every time you click on a new link. Cookies are there to make sure that a user has the best experience possible on a website.

For advertising, cookies also tells ad networks what products you’ve been looking at and what websites you’ve visited so it can serve more relevant advertisements to you and your e-commerce customers. Because we all know, an e-commerce customer seldom makes a purchase on the first visit. You are going to want to remarket to that customer to remind them and or coax them to return and buy, well after they’ve left your website.

A neurochemical is a small organic molecule or peptide that participates in neural activity. The science of neurochemistry studies the functions of neurochemicals.

Prominent Neurotransmitters and neuromodulators include: 

  • Glutamate is the most common neurotransmitter. Most neurons secrete glutamate or GABA. Glutamate is excitatory, meaning that the release of glutamate by one cell usually causes adjacent cells to fire an action potential. (Note: Glutamate is chemically identical to the MSG commonly used to flavor food.)

  • GABA is an example of an inhibitory neurotransmitter.

Prominent Monoamine neurotransmitters include:

  • Dopamine is a monoamine neurotransmitter. It plays a key role in the functioning of the limbic system, which is involved in emotional function and control. It is also involved in cognitive processes associated with movement, arousal, executive function, body temperature regulation, and pleasure and reward, as well as other processes.

  • Norepinephrine, also known as noradrenaline, is a monoamine neurotransmitter that is involved in arousal, pain perception, executive function, body temperature regulation, and other processes.

  • Epinephrine, also known as adrenaline, is a monoamine neurotransmitter that plays in the fight-or-flight response, increases blood flow to muscles, the output of the heart, pupil dilation, and glucose.

  • Serotonin is a monoamine neurotransmitter that plays a regulatory role in mood, sleep, appetite, body temperature regulation, and other processes.

  • Histamine is a monoamine neurotransmitter that is involved in arousal, pain, body temperature regulation, and appetite.

  • Trace amines act as neuromodulators in monoamine neurons via binding to TAAR1.

  • Acetylcholine assists motor function and is involved in memory.

  • Nitric oxide functions as a neurotransmitter, despite being a gas. It is not grouped with the other neurotransmitters because it is not released in the same way.

  • Endocannabinoids act in the endocannabinoid system to control neurotransmitter release in a host of neuronal tissues, including the hippocampus, amygdala, basal ganglia, and cerebellum.

  • Eicosanoids act as neuromodulators via the Arachidonic acid cascade.[1]

  • Neuropeptides

  • Orexins (-A and -B) are involved in a number of cognitive processes, including appetite, arousal, reward, and many others.

Prominent Neurohypophysial hormones include:

  • Arginine-vasopressin

  • Oxytocin regulates social cognition (e.g., trust and pair-bonding) and modulates maternal behavior.

Endogenous opioids:

  • Dynorphins

  • Endorphins

  • Endomorphins

  • Enkephalins

Neurotrophic factors are biomolecules – nearly all of which are peptides or small proteins – that support the growth, survival, and differentiation of both developing and mature neurons.

Remarketing is a fun tool utilized to bring users back to your website! Remarketing campaigns are used to connect back with users who previously left your site without converting. It allows you to position your ads in front of an audience to remind them to come back and get what they came for!